Target your audience with direct mail marketing.

Blanc Team helps organize your direct mail campaign ideas.  We define your goals, target your audience, focus on the offer, develop the creative, tackle the logistics and measure the response and ROI.  Find out how the Blanc Team focuses on the essential ingredients for a successful direct mail campaign.

Why Direct Mail Helps You Win Customers

Better Results

• It gets a better response than other channels -direct mail response rate is 5.1%

Direct Mail Is More Trusted

• 80% Look at their mail daily, 75% like to see what’s in the mail.

Direct Mail is More Memorable

• Studies show it is easier to remember and easier to understand than digital messages.

Direct Mail and Digital Advertising Work Together

• Direct mail with digital ads yield 28% higher conversion rate.

Your Customers Are On Multiple Platforms

• It can take up to 18-20 touch points to reach a customer for the first time. Only 11% of marketers are just using one medium.

Target Market

• You Can Focus on Likely Buyers with targeted lists

Limitless Creativity

• You Can Engage Your Audience’s Senses in Unique Ways.

Your creative has 3 seconds to gain your prospects attention and 12 more seconds for recognition.

It's a Multi-Channel World Out There

​The average person receives more than 2900 marketing messages a day.

• It can take up to 18-20 touchpoints to reach a customer for the first time.
• Only 11% of marketers are just using one medium.
• Single media users are most likely to use email (54%) or direct mail (22%).
• 90% visit website first before calling.
• 96% leave without making a purchase

Boost the Response Even Further

• Adding a person’s name and full color in the direct mail can increase response by 135%.
  
• Adding a person’s name, full color and more sophisticated database information can increase the response rate by up to 500% vs not doing any of these things.

​Here's how direct mail can help your business: 

• Create awareness to gain new sales and customers
• Remind customers of past orders and get repeat sales 
• Make an offer/discount
• Promote sales and events
• Promote a new product or service
• Target the specific area where your business is located 
• Target the specific type of customers who need your product or service

​If you are attending a tradeshow, let your customers and targeted prospects know with a pre-show mailer.  After the show, follow up with a mailer offering show discounts.
 
Boost your response by adding an email blast and social media posts.

Increase your direct mail response with IP targeting

IP Targeting is the process of targeting internet advertising to specific mailing address based on their Internet Protocol address. Your ads reach the exact target household/business so you have zero wasted impressions or budget.

​How IP Targeting works
You provide the names, addresses, and zip codes of the people or businesses you would like to advertise to. These addresses are then run through an IP mapping system where the IP addresses are matched with physical addresses. Once the two addresses append (match), then you can begin serving your display or video banner ads using the IP address of the home, or office building.

Let the Blanc team help you with all your direct mail needs.

Call 412-221-6400 today!

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